Battle of the Beers

Throughout the Olympic games in Sochi, beer giant Molson has taken shots at fellow brewer Budweiser. Most recently making reference to Budweiser’s latest marketing effort (a giant blimp) in this text ad below.

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Budweiser Canada is not an official Olympic sponsor, unlike it’s American business unit who is sponsoring Team USA. blimpThe Budweiser Canada brand is aggressively attempting to associate itself with hockey during the games, which has left a bad taste in Molson’s mouth. Molson is Canada’s official beer sponsor for the games and wants Budweiser to butt out. Molson ran a print ad this previous week in the Globe and Mail asking “Bud, which side are you on?”. It exposes Budweiser’s contradictory support of both Team USA and Team Canada. The print ad has gained a multitude of “likes” and “retweets” on social media. Surprisingly, Budweiser has not responded to these attacks in any way.

In light of Budweiser cancelling it’s popular Bud Club party at the Sochi games due to fears of security threats, Molson has swooped in with a clever marketing ploy. The brewer introduced a beer fridge only accessible to Canadians. bmolsonLocated at the Canadian Olympic House, the fridge can only be opened by Canucks after it scans their passports for authenticity. This concept was first introduced in a commercial released over the summer of 2013 in anticipation for the Winter games.

Coca Cola Enrages Internet with Super Bowl Ad Spot

This ad spot for Coca Cola aired at this year’s Super Bowl with the simple, heartwarming message of American pride. The commercial is titled “America the Beautiful” but the internet backlash coming from viewers proves that sometimes it can be anything but.

If you’re puzzled as to what offense people have taken to this seemingly innocent ad spot, allow Twitter user DiabetesBoy to put things into perspective. diabetesboy

The soft drink giant is currently in hot water for it’s sponsorship of the Olympic games in Russia. Coke continues to sponsor the games despite Russia’s legal oppression of gay rights, causing LGBT groups worldwide to speak out against the corporation and other sponsors such as McDonalds. So it is understandable why Coke has created this ad to showcase diversity, celebrate American culture and save face.

Apparently this does not fly well with the warriors of the interweb who feel the only language spoken in America should be good ol’ fashioned American. Now patriots across the nation are throwing away Coke Zeros in anger and banning the brand from their households. Coke really can’t catch a break.

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I’m from Canada and I have to say I’m shocked at the amount of commotion caused by this commercial. I could see the same ad a hundred times with Oh, Canada (our official national anthem) played in as many languages as you can imagine and I never once would raise an eyebrow. Not to say there is no one in this country who would (ignorance can be found anywhere, unfortunately). But I do not think it would ignite such an uproar amongst Canadian people, we tend to be pretty chill with culturally diverse media.

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It’s a sad sight to see here in 2014 when I had faith that society had moved forward from comments such as this. It is an interesting reflection on the attitudes still held by so many, and the maturity and acceptance that is still lacking in the world today.

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