Clean and Clear Features Jazz Jennings in Beautiful New Campaign

Clean and Clear’s #SeeTheRealMe campaign is a fresh perspective on the typical zit shaming acne ads. Rather then pointing out blemishes, the Johnson and Johnson skin care company focuses on feel good, esteem building stories.

Among the collection of mini bios is a story from Jazz Jennings. At only 14, she is a Youtube sensation, author and LGBTQ rights activist. Jazz is also transgender and has become a role model for children and teens. jazzHer Clean & Clear ad spot has been part of a recent cultural shift of including openly transgender people in mainstream media.

The spot features Jazz explaining her initial struggle with being a transgender pre-teen, and her journey of becoming authentically her. It is a story that any teen can relate to. Jazz’s dynamic personality and captivating smile light up the spot. 

Just this year, brands have made significant progress with the inclusion of same-sex relationships in their campaigns – tiffany-gay-couple-fullsuch as Tiffany and Co. who put this real life same-sex couple as the face of their 2015 engagement ad. Hallmark has also featured a same-sex couple in their 2015 Valentine’s Day spot called “Put Your Heart to Paper”. But as far as creating campaigns positively representing transgender people, Clean and Clear is one of the first to get it right.

The ads are also flawless because they rail against traditional skin care advertising. The beauty industry appears to be making a change in the way they communicate what “beauty” is to their audience. They approach the consumer more delicately rather than telling them how their skin should look. In turn, empowering, encouraging brands create a deeper relationship with customers.

The best part about this? If media makes these changes now to promote authenticity and inclusivity, new generations a more accepting world than those before them have. It is remarkable to see brands help shape that future world.

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