The secret to developing great content starts with an idea – a vision of what you want the audience to know. From there, you outline the strategy of your idea and the tactics that you will use to implement. Next, your content is developed, planned out and created. When everything ties together, you get a seamless content marketing campaign.
I recently completed an example campaign for an online fitness company, BodyRock. This company has a follower base of nearly 2 million and counting and is changing the direction of its content.
Three types of content were created to help launch this new direction; 1) an informative blog, 2) a video that illustrates the blog and 3) a quick how-to recipe video. These three pieces work together to tell a positive brand story and increase engagement among followers.
The content is designed to be:
Below are the pieces of content created for this campaign!
Share your opinions about this campaign in the comments!