Pucker Up for 2015’s Answer to the Ice Bucket Challenge

Twizzler challenges celebs to lock lips over liquorice Lady and the Tramp style to raise awareness for autism.

Following the wildly viral success of last summer’s ALS Ice Bucket Challenge, the world has been waiting for something like this. The sensation that sparked up last June inspired over 2.4 million videos posted of participants dunking ice water over their heads. Ice-Bucket-Challenge-LIt was hailed “The Harlem Shake” of summer, with celebrities, athletes, Homer Simpson and college students alike posting their chilly challenges and tagging their friends. Nearly $100 million was raised for the ALS Association alone, along with millions raised for various other charities of dunkers choice.

The challenge began at Jon Stewart’s Night of Too Many Stars gala to raise funds for New York Collaborates for Autism. And while the Twizzler Challenge is still in it’s infancy, Today show hosts Kathie Lee Gifford and Matt Lauer have taken part in an awkward smooch, along with Girls stars Lena Dunham and Allison Williams.

 Things have already taken a freaky turn with one man liquorice nibbling with his dog. Screen Shot 2015-03-18 at 9.16.25 PM

As long as participants are donating, or at least know the cause they are representing, then viral video challenges are an effectual way to raise both awareness and funding. Twizzler, owned by Hershey’s, has made a strategic move to get behind a positive, charitable venture that will solidify a genuine, caring brand image.

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Vloggers – They’re Bigger Than Harry Potter

You may have heard of her. zoella-gifUK native Zoella Sugg recently published a book called “Girl on the Internet” which has sold more copies in it’s first week than fellow British author J.K. Rowling (you may have heard of her as well, she wrote series a few years back about wizards or something). Zoella, a 24 year old vlogger, has won the internet (take that Kim Kardashian!) with over 6.6 million subscribers on her Youtube channel. The basis of her vlog topics are typically beauty tips and shopping hauls. Zoella’s interweb fame has companies dishing out over $4,000 to her just for dropping their name or endorsing their product in one of her segments. Popular vloggers are now seen as one of the best ways to target young audiences, especially for the beauty industry.

She isn’t the first megastar of vlogging. Comedian Jenna Marbles (Jenna Mourey) became famous from her hysterically relatable how-to videos, such as “How to Trick People into Thinking You’re Good Looking” which gained over 5.3 million views in only it’s first week. jenna-marblesMakeup tutorialist Michelle Phan has reached 7 million subscribers which has gained her a cosmetic line with L’Oreal, EM by Michelle Phan.

I find Youtubing is a remarkable way for someone with great ideas to get themselves noticed. I also find the concept of watching someone on Youtube an interesting look into the consumer psyche, playing on the same reason why we become obsessed with reality TV. In my research of popular Youtube channels, I found many informative clips about everything from hair straightening to reviews on breakfast cereal. I also found astounding numbers of views for “Get Ready With Me” videos that featured girls narrating their daily routine from washing their face to picking out which mug they would have their morning tea in. 132,000 people sat through 8 minutes of the day in the life of someone they didn’t know doing mundane things we all do every morning. Welcome to Youtube.

Back to Zoella. I had never actually watched an upload of hers until I heard of her groundbreaking book release, so I decided to see what all the fuss was about. I started with a video called “My First Time”, which isn’t what you would think. The perky Brit answers questions through an HD lens about firsts such as her first word. Which she can’t remember. So she calls her mom. Her mom doesn’t answer. She leaves a voicemail. She calls her dad. He can’t remember. It goes on from there. The view count? 4, 433, 464.

The life of a young vlogger doesn’t come without it’s hardships though. Firstly, it is hard work to establish a vlog viewers want to see. In the case of Jenna Marbles, she struck it lucky with a video so funny it was a viral hit. And she followed through with more comedic content to keep viewers hooked. Vloggers must be consistent, dedicated to making fresh videos and responding to the community (yes, Youtube is a strong online community). It helps if they display a likeable personality which will help viewers get to know them on a level one would get to know a friend. Vloggers must face the criticism of trolling commentors making harsh remarks or stirring up religion based baloney just to get a reaction. apple-girl-laptop-mac-netbook-Favim.com-362559

And so I add vlogs to the list of ways advertising is rapidly changing. With the staggering rates in which some successful vlogstars get paid by companies ($300,000 a year in some cases), perhaps I’ll turn Sell Me About It into a video log. You can watch me discuss marketing trends as I simultaneously apply mascara. After that I’ll fold some laundry, I’m sure I can gain a few hundred thousand views for that.

Why Do All (good) Things Come To An End

ImageI’ve been enraptured in a tailspin of post-traumatic presentation stress and caught in the undertow of 12 page papers. But I am alive and…reasonably well and back into the blogasphere for a few updates.

The final week of work is upon me. I’ve already shed most of my usual class schedule. Four classes are officially complete. Two more hang in the balance. As I slave away in the Mac Computer Lab or cram coffee and knowledge in equal amounts in the eerily quiet school hallways, visions of holiday cookies and never hearing another marketing term for a whole month dance in my head. Even now my finals stress is eating away at me, causing my sentence structure to become recklessly long and laced with comma splices.

I can’t believe it was 3 months ago I was innocently adjusting to college life. I knew this day would come. As the sun set on summer weather and school year started to bear down on me I should have realized it could only get worse. I knew if I chipped away at projects, got a head start and scheduled study days I would be laughing come finals week. But somehow I ended up leaving projects until 3 am the night before. Hashed out on each page are the words of a Redbull fuelled, sleep deprived zombie and not the studious note taker I was in our first week of classes.

Maybe I’ll learn my lesson next semester.