Meet Tyler, Taco Enthusiast.
Taco Bell Canada is announcing the infamous Doritos Locos Taco (a beef taco wrapped in a Nacho Cheese Dorito shell) is permanently being added to it’s menu. The taco is a wildly popular item, and one fan decides to show his appreciation for it by getting it’s likeness emblazoned on his arm. Taco Bell is rewarding his honourable act with free Doritos Locos for life.
The concept and video was created by ad agency Grip Ltd, a Toronto based company dedicated to being game-changing, ground-breaking, dynamic, boat-rocking mavericks, so they claim. They have served clients such as Honda, Labatt’s, Budweiser and Bell. Currently a thirty second version of the spot airs on television, while the longer version can be found online.
The concept personifies Taco Bell’s slogan, Live Mas. Veronica Castillo, Marketing Manager for Taco Bell Canada describes the spot as a “bold move”. The ad has led to a Taco Bell Twitter campaign where tweeters are encouraged to tweet their love for the Doritos taco’s permanent residency with the hashtag (#) #DLT4LIFE.
The video has managed to gain 3,000 views since it’s launch on January 13th. Its not an instant viral success story, but it has some time to grow. Viral advertising is an exceptional way to generate buzz and brand awareness. The Internet loves to see people doing outrageous things, whether it is sponsored by a brand or not. It’s no longer enough to release a commercial on television and hope it incites the intended target market. Agencies are tapping into this fascination for wacky, shocking and entertaining videos and capitalizing on it.
Below is one of the most ingenious viral ad campaigns I’ve seen to date. It is an ad for Tipp-Ex, a company that makes white-out and other correctional supplies in Europe. The video lets you interact and create your own ending to the story, thanks to Tipp-Ex correctional fluid.
Sell Me About It 