In an attempt to jump on the bean wagon, Kentucky Fried Chicken is introducing an Arabica-based coffee blend. And they’ve got a nifty way of promoting it!
The edible coffee cup is part biscuit, part sugar paper (what’s that?) and part delicious white chocolate. It will be scented with various aromas such as sunscreen or fresh cut grass to evoke positive summer memories in customers. The cup will be available in KFC restaurants in the U.K. this summer.
As weird as you may find the concept, there are benefits to a cookie, grass smelling cup. The warm coffee melts the chocolate lining as you drink, so you’re coffee becomes sweeter and the cookie softens. Also, an edible cup means zero waste. With millions of disposable cups tossed into landfills each year, and coffee cup production causing harmful CO2 emissions, a little waste reduction doesn’t hurt.
From a promotional side, I don’t quite “get” the idea of my cup smelling like grass…or sunblock…or wildflowers. But I admit it will have some fast foodies keen to give it a try.