Netflix Copycats Spring Up Everywhere, Satisfying TV Binge Cravings

Shomi drama! Shomi romance! What ever you are Craving, chances are one of the many online streaming options will have it for you. It seems 2015 will be the year of the online streaming service with Rogers and Shaw’s Shomi.com, offering a wide range of our favourite series for $8.99 a month. woman-tv-heart-habits-400x400 Or Bell Canada’s answer to Netflix – Crave TV. For a mere $4 a month you can binge-watch classics like 90’s sitcom Seinfeld. (However, Crave TV tacks on a few extra bucks if you want movies and some select TV series). Or there’s Amazon Prime and Hulu as well. If you don’t feel like paying and you like your pirated movies with Korean subtitles, there are countless free, virus induced illegal sites who probably will want your credit card number anyways…

It’s no surprise the internet is changing the way many people view television. It’s creating a new phenomenon mentioned above known as “binge watching”. Netflix has caught on to these 10 hour TV show gluts, aware that people can plod through entire seasons on a stay-home Sunday. Earlier this year, Netflix released a complete season of their hit original program, “Orange is the New Black”, in one mass upload. It was a delight to bingers who easily consumed the prison based comedy-drama in one big feed. TCDORIS EC030

The days of waiting week to week to find out what woman McDreamy was going to choose may be coming to end. (I was a shameless Grey’s Anatomy fan for many years). But for you traditionalist TV connoisseurs, we are still a ways away from this becoming the norm. Despite the uprising of online streaming services, only 10% of television viewers are using them to get their fix. A good percentage of us still watch week to week with anticipation, and maybe some of us prefer that method.

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Death of the Super Bowl Spot?

Growing up in a time when having analog television kept U.S. channels from being substituted to Canadian stations, I was able to watch Super Bowl ad spots in all their glory. tvMy grandmother and I would crowd around our whopping 13-inch, rabbit-eared Sony set and tune into commercials like this intolerably ’90s one below for Nike featuring “Air Jordan and Hare Jordan”.

http://www.youtube.com/watch?v=3oK7PAvKHqc

But in modern times, will the traditional anticipation of the Super Bowl ads still stand? We’re already noticing a shift in the way the ads are released. Now with video sharing sites such as Youtube, ads can be out weeks before the game. It even seems to be trendy to have an ad so racy or controversial that it gets banned for being aired on game day and is leaked to the Internet where it gains millions of views.

That trend in it’s self seems slightly archaic as it is such an extensive process to produce an ad in hopes of it going viral. A Vine of some guy “twerking” on a water trampoline could be posted within nano-seconds and seen across the interweb in a matter of hours. (I tried to find a related video but was unsuccessful. Apparently it hasn’t been done. Yet.)

VGN’s Brad Schwartz, Ghost Robot’s Zach Mortensen, Wired’s Howard Mittman and Mindshare’s David Lang discuss the future of the Super Bowl spot below.

http://www.adweek.com/video/super-bowl/media-thought-leaders-talk-about-end-big-super-bowl-ad-155298?auto

Each of these media experts shares the same confidence that the Super Bowl commercial is here to stay as long as the big game it’s self. Interestingly, the delivery method may be altered in years to come based on the rise of technology and the watching patterns of future generations. It could even be argued that the digital age has increased the Super Bowl ad experience by allowing viewers to seek out their favourite ads on Youtube and watch them again and again.

As you may have come to realize, if you are a recurring reader of SellMeAboutIt, is that I am by all means a traditionalist. The digital world we’re ever so quickly spiraling into is a cause of anxiety for me. The fact that I don’t possess the patience to wait until game day to reel through new Super Bowl ads is alarming. But this is the society we live in today, and this is the society I’m going to be marketing to tomorrow.

Loco for Viral Ad Campaigns

Meet Tyler, Taco Enthusiast.

Taco Bell Canada is announcing the infamous Doritos Locos Taco (a beef taco wrapped in a Nacho Cheese Dorito shell) is permanently being added to it’s menu. The taco is a wildly popular item, and one fan decides to show his appreciation for it by getting it’s likeness emblazoned on his arm. Taco Bell is rewarding his honourable act with free Doritos Locos for life.

The concept and video was created by ad agency Grip Ltd, a Toronto based company dedicated to being game-changing, ground-breaking, dynamic, boat-rocking mavericks, so they claim. They have served clients such as Honda, Labatt’s, Budweiser and Bell. Currently a thirty second version of the spot airs on television, while the longer version can be found online.

The concept personifies Taco Bell’s slogan, Live Mas. Veronica Castillo, Marketing Manager for Taco Bell Canada describes the spot as a “bold move”. The ad has led to a Taco Bell Twitter campaign where tweeters are encouraged to tweet their love for the Doritos taco’s permanent residency with the hashtag (#) #DLT4LIFE.

dlo

The video has managed to gain 3,000 views since it’s launch on January 13th. Its not an instant viral success story, but it has some time to grow. Viral advertising is an exceptional way to generate buzz and brand awareness. The Internet loves to see people doing outrageous things, whether it is sponsored by a brand or not. It’s no longer enough to release a commercial on television and hope it incites the intended target market. Agencies are tapping into this fascination for wacky, shocking and entertaining videos and capitalizing on it.

Below is one of the most ingenious viral ad campaigns I’ve seen to date. It is an ad for Tipp-Ex, a company that makes white-out and other correctional supplies in Europe. The video lets you interact and create your own ending to the story, thanks to Tipp-Ex correctional fluid.